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Plug your music career into the lucrative new income streams of the digital marketplace
Record deals are so twentieth century. Today, music licensing is the fastest route to widespread exposure and a steady income. Creators of films, television shows, commercials, video games, ringtones, podcasts and other digital-age media hunger for music perfectly suited to their projects—providing endless, lucrative opportunities for savvy musicians. Whether you’re an unknown composer, an up-and-coming songwriter, an independent-label performer, or a big label star, there’s a place for you in this fast-growing field—as long as you learn to master the game.
How does music licensing work? Where are the most abundant and rewarding opportunities? Find the answers in this authoritative, up-to-the-moment overview of one of the most effective ways to market your talent. It’s all here:
- The key players in the music licensing business and the best ways to make contacts and bring your music to their attention
- Types of licensing agreements and how to understand them
- An inside look at the licensing selection process and how to get a jump on music requests
- Negotiating payment and protecting your music in the open marketplace, including international venues
- Getting music licensed for television shows, films, commercials, digital media, and less obvious markets like colleges and universities, theater companies, corporate training videos, and restaurants
- Firsthand advice from top music executives, marketers, music supervisors, lawyers, talent managers, and filmmakers
- Sales Rank: #294979 in Books
- Published on: 2010-02-16
- Released on: 2010-02-16
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .65" w x 6.00" l, .77 pounds
- Binding: Paperback
- 306 pages
About the Author
Daylle Deanna Schwartz, M.S., is the author of many books, including All Men Are Jerks Until Proven Otherwise and Nice Girls Can Finish First. She s appeared on Oprah and Good Morning America and has been quoted in the New York Times, Cosmopolitan, Redbook and Marie Claire, among others. She is the founder of The Self-Love Movement. Visit her at www.daylle.com.
Most helpful customer reviews
13 of 14 people found the following review helpful.
In Depth Look at Music Licensing
By Scott@detone8
Licensing your music is a great way to start an income stream and generate revenue for your band. Darren Wilsey's "The Musician's Guide to Licensing Music" is an in depth look at all of the facets of music licensing.
Not only does he explain all of the licensing terms and opportunities that exist for your music, he gives very good advice as to how to go about getting licensed as well.
With chapters about the players in the industry, agreements, and protecting yourself, Mr. Wilsey's advice will give you the knowledge to be ready when you have that first meeting with an industry player or contract to sign. The book also gives some really good advice as to how and why to make contacts in the industry if you want to be successful.
Chapters on how to get your music into each of the different media markets are the gravy in this book. With opportunities in advertising, television, radio, internet, films, digital media, and a host of other outlets, the book covers them all and covers them well.
By providing his own knowledge with a mix of advice from players in the industry (quoted throughout the book), Mr. Wilsey's book is a great place for all musicians to start once they decide it is in their best interest to license their tunes... which it is. - Scott @ Detone8.com
7 of 8 people found the following review helpful.
This should help all Musicians make music their main source of income!
By Music Widow
This book is really easy to read...it's super accessible. With the music industry changing so much, this book helps musicians figure out the best way to make music their main source of income. Awesome.
I think it makes a great gift for any musician that records their stuff. Esp. kids finishing high school and college.
7 of 9 people found the following review helpful.
Can I See Your License?
By Robert Mitchell
One thing every musician should know is how to protect their music! This book will show you exactly how to do that. It explains all the different types of licenses that can apply to your music from top to bottom. It is very informative and leaves no question unanswered. It is written very well and guides you into different categories of licensing such as Master License, Mechanical License, etc. It offers many routes to getting your music heard. Such as music publishers, online marketing, and distribution resources. But most importantly, it reminds you that your music has value and can be a great source of cash flow! Understanding the licensing process and what licensees can do for you is the main focus of this book. It's as simple as 1,2,3. If you create music, then this is your map to make sure you get what you deserve when deciding to release your music to others who need it. As for myself personally, I wouldn't begin to think about releasing any of my music before I read this book. All you musicians out there bleed sweat and tears into your music without a doubt. So make sure you get what you have coming. And understand what is being offered when your music does get placed! This book will tell you everything and then some!
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