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Sales Management, by Jeff Tanner, Earl D. Honeycutt, Robert C. Erffmeyer
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Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases
For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
- Sales Rank: #665692 in Books
- Published on: 2008-11-07
- Original language: English
- Number of items: 1
- Dimensions: 10.20" h x .90" w x 8.30" l, 2.20 pounds
- Binding: Hardcover
- 464 pages
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